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History of Digital Marketing

A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a couple of media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In…

Digital Marketing in Today’s World

Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.

How Digital Marketing Works

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you…